Performance Marketing Manager
Welcome Homes is changing the way people buy homes and we invite you to be part of our mission to convert home buyers into home builders. We are a fast-growing, venture-backed startup constructing new homes that are purchased online, customized by the customer, and then delivered in as little as 6 months at an incredible value.
We are looking to hire a data-driven marketer that will partner with our CMO to evolve and improve our lead generation efforts. As our Performance Marketing Manager, you will be hands-on in the planning, development, and execution of all our performance channels. You will be expected to deliver against company goals which include managing budget efficiency.
What you’ll be doing:
Develop performance marketing strategy for local markets (starting in the Tri-State area).
Optimize campaigns and ads for MQLs (qualified home buyers).
Partner closely with our CMO and cross-functional teams to identify testing opportunities and develop campaign roadmaps.
Build and run A/B tests across creative, audiences, and landing pages.
Partnering closely with our Sales team to better understand how customers are finding us to inform and improve our targeting strategy
What we’re looking for:
Highly analytical and strategic thinking skills to transform data into action and results.
Experience working in B2C marketing.
Experience working with large media budgets.
Fluent in Facebook, Instagram, and Google Ads best practices.
Experience with marketing automation tools to create landing pages and track campaign performance based on MQL generation.
Strong written and verbal communication.
Video marketing experience.
Comfortable working in a fast-paced startup environment.
Every employee receives:
Unlimited vacation policy
Full health benefits
New Macbook laptop and office supplies for a WFH setup*
$50/month towards online fitness apps or gym memberships
$1,000/year towards continuing education
*Optional: We offer every employee to own all equipment purchases through our 50/50 program. The company will contribute 50% towards the laptops total price and the employee will pay for the remaining 50% and will own it.
Performance Marketing Manager
Full Time | New York City / Miami
Who We Are:
Welcome Homes makes it easier and more affordable for home buyers to build a newly constructed home without having to deal with delays and all of the headaches of coordinating with contractors, architects, and the many parties involved. We handle it all and streamline the entire process for the home owner from land selection to construction!
The upside potential for Welcome Homes is limitless. Home construction is one of the hardest operational challenges to scale and our vision is to offer Welcome homes on a global level. We are placing a massive bet to disrupt the world's largest asset class - residential real estate - to provide home buyers an experience that they finally deserve.
Empowerment at any level - Give people more responsibility and let them surprise you - Investments into Personal Growth - Transparency - Love our customers